Dr. Tracey Gendron is a University Professor, Author and Activist.
She is an internationally recognized gerontologist with almost 30 years of experience as a grant-funded researcher and is the author of Ageism Unmasked: Exploring Age Bias and How to End It.
Dr. Gendron speaks to audiences globally about the real world impact of age bias.
Watch Tracey’s TEDx Talk
What if the concept of "you're only as old as you feel" wasn't as helpful as you may have thought? In her revelatory talk, Dr. Tracey Gendron explains what feeling your age really means, and how we can change the way we think about growing older.
Ageism Unmasked
In this bold account of the history and present-day realities of ageism, Dr. Gendron exposes how cultural norms and unconscious prejudices have seeped into our lives, silently shaping our treatment of others based on their age and our own misconceptions about aging—and about ourselves.
“A vital, applicable examination of how to fight inaccurate or unfair assumptions about growing old” ~ Kirkus Reviews
“Ageism Unmasked is anything but a screed on political correctness. It’s a vivid and thoughtful account of human aging for the general reader” ~ Post Magazine
